Prince Harry has asked guests and partners at the eco-tourism summit he is hosting to ditch his royal title and simply call him by his name.
The Duke of Sussex, 35, traveled to Edinburgh, Scotland by train to attend a summit for an eco-friendly tourism firm called Travalyst, according to reports.
The event host, Ayesha Hazarika, informed the crowd that Harry did not want to be referred to as “Prince” during the appearance.
The Duke of Sussex is taking part in the eco-tourism summit hosted at the Edinburgh International Conference Centre (EICC), an event jointly staged by Travalyst, Visit Scotland and the EICC itself.
Introducing Travalyst today, Harry said: “I want to help create a platform where all of us concerned about these issues can work together, where competitors can unite and incentivise a positive systemic change.
“There’s a reason why this hasn’t been tried before, but with our partners we have the best shot.”
Harry launched Travalyst, a project which brings together industry leaders to make it easier for tourists to make eco-friendly choices when they travel, over the summer, while he was being hit by harsh criticism over his use of private jets.